Shopify e-commerce development for a workwear brand — B2B pricing, bulk ordering and full performance optimisation.
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Client
WorkwearBOB.ch
Industry
Workwear / Apparel
Location
Switzerland
Website
workwearbob.ch
Year
2025
Branding
Website Design
E-commerce
View all Services
+35%
More conversions
+20%
Higher average order value
PageSpeed ≥ 70
on mobile and desktop
01
Challenge
WorkwearBOB needed a modern online store capable of supporting B2B sales while providing a seamless purchasing experience for retail customers. Standard shop systems are not built for B2B requirements such as complex product structures, individual price lists, and large order quantities.
A tailored solution was needed, one that did not force either customer type to compromise.
Marc Erb
CEO & Founder, WorkwearBOB.ch
Primesites built our online shop and professionally implemented our CI/CD. Communication was clear and solution-oriented, and we felt well taken care of
02
What We Did
1
Delivered
Full Shopify store with B2B pricing and tiered discounts
Why it mattered
Retail and business customers expect completely different buying experiences. The store had to handle both without friction.
2
Delivered
CSV bulk ordering for business customers
Why it mattered
Business buyers order in volume and do not have time to build carts manually. CSV upload turns a slow process into seconds.
3
Delivered
Multiple payment options: TWINT, PayPal, Apple Pay
Why it mattered
Every customer has a preferred way to pay. Removing payment friction directly protects conversion
4
Delivered
Post-launch performance optimisation
Why it mattered
A slow store loses sales before checkout even starts. We optimised until PageSpeed hit ≥ 70 on mobile and desktop
Key insights
B2B e-commerce is not a standard Shopify project. Business customers order via CSV, need tiered pricing and individual terms - and expect a checkout completed in 30 seconds. We built WorkwearBOB for both worlds from the start: user-friendly for retail customers, scalable and professional for business clients.
03
SOLUTION
WorkwearBOB now has a complete Shopify store with B2B features, TWINT, CSV quick ordering, tiered pricing, and DHL and Swiss Post integration. Google Analytics and Facebook Pixel were also added for data-driven growth decisions.
Conversions are up 35%, average order value is up 20%, and post-launch optimization brought PageSpeed to 70 or higher on both mobile and desktop.
