Digital Advertising Services in Zürich
Put your offer in front of the customers you want to reach. Primesites helps Swiss SMEs plan and manage paid campaigns around clear business goals. We connect the ads to relevant pages, track agreed customer actions, and use the results to guide improvements.
LOCATION
Based in Zurich. Built for Swiss SMEs.
OWNERSHIP
Your website. Your content. Your control.
PRICING
A clear scope and fixed project quote.
problem & outcome
Give your advertising spend a clear purpose
Where SMEs get stuck
01
Your ads reach people who are unlikely to buy
Broad targeting or irrelevant searches use budget without supporting your goals.
02
People click but do not take the next steps
The ad and landing page tell different stories, or contacting you feels difficult.
03
You cannot tell what the spend is achieving
Reports show activity but do not explain whether ads lead to useful customer actions.
What changes after the build
Campaigns built around relevant demand
We define the audience, locations, searches, and offer that match your intended customers.
A clearer path from ad to action
We align the message and destination, then review the important steps towards an enquiry or purchase.
Reporting tied to agreed goals
We review costs and tracked actions, with your feedback on lead quality and business outcomes.
Capabilities
Campaign planning and management
CAMPAIGN PLANNING
Define the goal, offer, target locations, languages, and starting budget before selecting the channels and campaign scope.
GOOGLE ADS
Build and manage agreed Google Ads campaigns, with relevant search targeting, clear messaging, and regular review of where budget is spent.
PAID SOCIAL
Develop paid social campaigns for the agreed platforms and audience, using messages and creative suited to your offer and business goal.
ADS & LANDING PAGES
Create agreed ad copy and creative, and review the destination pages so the offer and next step remain clear after the click.
CONVERSION TRACKING
Set up or review measurement for agreed actions, such as enquiries or purchases, then check that tracking supports meaningful reporting.
OPTIMISATION & REPORTING
Review targeting, budget use, and creative performance, test agreed improvements, and explain the results and next priorities.
process
From your campaign goal to ongoing improvement
Timing caption Suggested rollout: setup and launch during the first month, followed by ongoing reviews. Timing depends on assets, access, tracking, and platform approval.
01
DIRECTION
GIVE:
Business priorities and approved budget
GET:
A clear campaign scope
Week 1
02
SETUP
GIVE:
Account access and approved assets
GET:
Campaigns ready for review
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Week 2-4
03
LAUNCH
GIVE:
Final approval and platform billing setup
GET:
Live campaigns and initial checks
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Week 5-6
04
REVIEW
GIVE:
Feedback on leads or sales
GET:
Performance reports and next actions
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Week 7-8
USE CASES
WHERE ARE YOU NOW?
Scenario 01 · Start your first campaign
Recognition signal
You have an offer to promote and need a clear place to begin.
01 / 03
Scenario 02 · Improve existing campaigns
Recognition signal
Your ads are running, but the results need a closer look.
02 / 03
Scenario 03 · Promote a launch or offer
Recognition signal
Your next launch needs a focused campaign.
03 / 03
Launch with a defined goal and budget.
Start with an agreed audience, offer, and customer action. Build the campaign and measurement around those choices, then review early performance before expanding.
recomended engagement
Campaign planning + setup and launch
WHAT CHANGES
A clear campaign goal
Clearer service information
Defined targeting
Approved ads
Checked measurement
Improve existing campaigns
Find where your campaign needs to improve.
Review targeting, search activity, creative, tracking, and destination pages. Use the findings to prioritise changes before adjusting the budget or expanding the account.
RECOMMENDED ENGAGEMENT
Campaign audit + ongoing optimisation
WHAT CHANGES
A performance baseline
Identified sources of waste
Clearer targeting
Supporting examples
Better aligned messages
Promote a launch or offer
Give your offer a clear route to its audience.
Promoting a new service, product, or seasonal offer? Define the campaign period, audience, budget, and destination, then build the agreed ads around the launch.
RECOMMENDED ENGAGEMENT
Launch or seasonal campaign + performance review
WHAT CHANGES
Focused offer messaging
An agreed campaign period
Relevant ad creative
A clear landing page
Tracked customer actions
PLAN YOUR MARKETING CAMPAIGN
01
New to paid advertising
Start your first campaign
02
Existing ads need improvement
Review and optimise
03
An offer to promote
Plan a focused launch
Deliverables
CAMPAIGN PLAN
Goals · Audience · Approved budget
+
ADS & ACCOUNT SETUP
Agreed channels · Copy · Creative
+
TRACKING & OPTIMISATION
Customer actions · Performance reviews
+
VISIBILITY REPORTING
Ad spend · Results · Next priorities
=
YOUR ACCOUNTS. YOUR VISIBILITY.
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Strategy in action.
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Unsure which channel or budget fits your offer? Let’s discuss your goals and current campaigns.
Let's meet
Frequently Asked Questions
our values
Which advertising channels can you help with?
The scope can include Google Ads and paid social campaigns, such as Facebook or Instagram advertising, where suitable for your audience. We discuss your offer, market, assets, and budget before selecting channels. Platform availability and the exact campaign types are confirmed in the proposal.
What is included in your advertising service?
The agreed scope can cover planning, account and campaign setup, ad copy, creative, tracking checks, optimisation, and reporting. We define campaign quantities and asset responsibilities before work begins. New landing pages, photography, video production, or major website changes are included only where specified.
How much budget do we need and is ad spend included?
We assess a starting budget against your goal, target market, expected competition, and available data. Ad spend is paid to the advertising platforms separately from our setup or management fees. The proposal identifies both costs, and budget changes are agreed with you before they are made.
How quickly can campaigns start producing results?
Once setup, billing, tracking checks, and platform approval are complete, campaigns can begin serving ads. Early activity helps us review targeting and delivery, but useful conclusions require enough data and time for customer decisions. We agree on the launch schedule and review period before starting.
Can you guarantee leads, sales, or a particular return?
No. Results depend on demand, competition, the offer, pricing, creative, website experience, and customer follow-up. We commit to the agreed campaign work and reporting. We evaluate tracked outcomes and your feedback, then recommend changes based on what the campaign data supports.
How will we know whether the campaigns are working?
We agree on actions to measure, such as enquiries or purchases, and review their cost alongside ad spend. For stores, revenue compared with ad spend can be reviewed where purchase values are tracked. We also discuss lead quality; platform totals can differ because measurement methods vary.
Can you take over campaigns that are already running?
We can review an existing account with the access you provide, assess tracking and performance, and propose a management scope. Your business retains ownership and agreed access to its accounts. We explain material changes, confirm budgets, and establish a baseline before evaluating improvements.
next steps
BOOK YOUR FREE STRATEGY SESSION
1.
Pick a time
Select a slot on our interactive calendar.
2.
REVIEW GOALS
We discuss your current state of website and pain points
3.
Get direction
You receive a fixed quote and architectural strategy. Free
