WooCommerce e-commerce solution for a pet shop — automated shipping logic, POS integration and Google Ads setup.
Client
Alpha-Pet GmbH
Industry
Pet Products
Location
Switzerland
Website
alphapet.ch
Year
2026
Website Design
E-commerce
View all Services
+45%
Faster load time
+25%
More conversions
24/7
Automated shipping logic
01
Challenge
Alpha-Pet GmbH needed a complete webshop that goes far beyond a standard WooCommerce setup. Fresh meat and BARF products require their own shipping logic, the existing POS system had to be integrated, and the shop needed to work for both individual customers and local pickup.
No off-the-shelf configuration handles refrigerated shipping by default, so this had to be built in from the start.
Mike Gubser
Alpha-Pet GmbH
Fresh and BARF products are not like normal e-commerce items. Get the shipping wrong once, and you lose a customer’s trust for good. We needed a partner who actually understood that.
02
What We Did
1
Delivered
Full WooCommerce shop built around Alpha-Pet’s product range.
Why it mattered
A pet shop selling fresh products needed a store that could be trusted with something as sensitive as food safety.
2
Delivered
Automatic shipping switching for BARF and fresh meat products.
Why it mattered
Refrigerated shipping is a requirement, not an option for this category. We removed the chance of human error entirely.
3
Delivered
Existing POS system integrated with the online shop.
Why it mattered
Alpha-Pet needed one source of truth across online and in-person sales, not two disconnected systems.
4
Delivered
TWINT payment integration.
Why it mattered
Local payment preferences directly affect conversion. TWINT removed a common checkout barrier.
5
Delivered
Google Ads setup with Google Analytics and Facebook Pixel for performance tracking.
Why it mattered
Without tracking, growth decisions are guesswork. Alpha-Pet now has the data to know what’s actually working.
Key insights
BARF and fresh meat are their own category in e-commerce. So instead of solving it by hand, we built automatic shipping switching: the moment a BARF product lands in the cart, the shop switches to Mond Express on its own — no manual intervention, no errors, no complaints.
03
SOLUTION
Alpha-Pet GmbH now has a complete WooCommerce shop with POS system integration, automatic BARF shipping logic, TWINT payment, and full marketing tracking via Google Analytics, Facebook Pixel, and Google Ads.
Load times are 45% faster, conversions are up 25%, and the shipping logic runs automatically around the clock with zero manual intervention.
