A brand-new studio needed a brand worth remembering.

From logo to live website in four weeks with a complete visual identity that makes clients book before they’ve ever walked through the door.

Client

SG Nails

Industry

Nail Studio

Location

Switzerland

Website

sgnails.ch

Year

2024

Branding

Website Design

Digital Marketing

View all Services

+30%

More bookings

0 -> 1

Brand built from scratch

2k+

Social media reach

Challenge

A new studio in a crowded market, with nothing to stand on

‍

SG Nails was entering a highly competitive market where countless nail studios were competing for the same clients with similar services. As a brand-new business, they had no logo, no visual identity, and no online presence to help them stand out from day one

‍

In the beauty industry, first impressions matter. Clients often decide before they ever walk through the door. Without a strong visual identity, SG Nails risked blending into a crowded market where standing out is essential.

Phi Long Nguyen

Founder, SG Nails

We didn’t just want a logo. We wanted clients to feel something the moment they saw us, online or in the chair. Primesites understood that from the first conversation.

What We Did

A complete identity, built to convert from first impression

Brand identity

Delivered

Custom logo, full corporate identity / corporate design (CI/CD)

Why it mattered

In beauty, clients buy with their eyes first. The logo had to feel premium, distinctive, and instantly trustworthy

Website

Delivered

Professional multi-page website with SEO built in

Why it mattered

A studio’s website is its digital storefront. It needed to convert browsers into bookings, not just look nice.

Social integration

Delivered

Social media integration connected directly to the website.

Why it mattered

Beauty clients discover studios on social first. The brand needed to feel consistent everywhere they looked.

Booking path

Delivered

End-to-end appointment booking flow integrated into the website.

Why it mattered

Every extra click costs a booking. We removed friction so visitors go from ‘interested’ to ‘booked’ in one seamless flow.

Key insights

They buy with
‍their eyes.

‍

‍

In the beauty industry, clients buy with their eyes first. A strong visual identity isn't a luxury — it's the prerequisite for someone deciding to book. A logo that fits, colours that feel right, and a website that delivers the studio experience digitally: that's what turns browsers into bookings.

SOLUTION

A studio that looks like it’s been here for years

‍

SG Nails now has a distinctive, professional brand with a strong visual identity and an engaging digital presence, all built in just four weeks. Bookings are up 30%, and the studio’s social reach has already surpassed 2,000.

‍

Beyond the numbers, SG Nails is now ready for sustainable growth with a brand that builds trust and attracts clients before they ever step through the door.