Custom software development for a recording studio — a bespoke booking platform with Stripe payments and Google Calendar sync.
Client
IZSOGOOD
Industry
Recording Studio
Location
Switzerland
Website
izsogood.com
Year
2024
Website Design
Digital Marketing
Software Development
View all Services
3x higher
conversion rate
Built from scratch
custom digital process platform
~60%
Less manual workload
01
Challenge
IZSOGOOD started with a professional website and the booking tool SimplyBook.me. It was a sensible first step, but in practice, it was too inflexible and not tailored to the specific requirements of a studio booking system with tenants, credits, and admins.
Instead of patching a tool that did not fit, we decided together to stop relying on workarounds and build a custom solution that does exactly what IZSOGOOD needs.
Alain Hofer
Co-Founder & CEO, IZSOGOOD GmbH
Our new website tripled the conversion rate and we were able to automate the booking process through the introduction of a tool
02
What We Did
1
Delivered
Professional multilingual website with integrated booking system
Why it mattered
A polished first impression still needed to connect seamlessly to whatever booking system came next
2
Delivered
Fully custom studio booking platform with credit system, tenants and admin roles
Why it mattered
Off-the-shelf tools couldn’t model IZSOGOOD’s actual operations. We built the platform around their real workflow, not the other way around
3
Delivered
Automated payment processing via Stripe
Why it mattered
Manual payment handling doesn’t scale. Stripe integration meant the credit system could run itself
4
Delivered
Real-time sync with Google Calendar
Why it mattered
Studio time is the product. Real-time sync meant zero risk of double-booking or manual reconciliation
5
Delivered
YouTube ad campaign
Why it mattered
A great platform still needs an audience. The campaign drove qualified traffic straight into the new booking flow
Key insights
simplybook.me was a reasonable first step - but it didn't meet IZSOGOOD's specific requirements. So instead, we built a custom web app: credit system, studio booking, Stripe payments, and Google Calendar sync - everything tailored precisely to their operations.
03
SOLUTION
IZSOGOOD now has a complete digital infrastructure with a professional multilingual website, an integrated booking system, a custom web app for studio bookings and credit management, automated payment processing via Stripe, and real-time Google Calendar synchronisation.
The platform is continuously developed, with new features added based on real user needs. Conversion rate has tripled, and manual workload is down by roughly 60%.
