Case Study - SG Nails

As a founder launching a new trust services company, Florian initially planned to design the website himself to control costs. However, he quickly recognised that a DIY approach wouldn't deliver the professional presence required to compete in the fiduciary services sector.
Key Requirements
- Professionalbrand identity that conveys trust and expertise
- Completedigital presence from scratch (no existing website or branding)
- A trustedbusiness partner who could deliver quickly and adapt to evolving needs
- High-qualityoutput that fits within a startup budget
- Responsivesupport for a fast-moving new business
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Primesites positioned itself not just as a service provider, but as a strategic business partner for Valiba's launch and growth.
Rather than following a rigid project plan, we established an agile collaboration model with frequent touchpoints. This allowed us to respond quickly to Florian's evolving vision and market feedback as the business took shape.
Our iterative approach meant Florian received rapid prototypes and drafts, could provide feedback, and see adjustments implemented quickly. This constant exchange eliminated the typical delays and misalignments that plague traditional agency relationships.
KPI / Key Facts
• Professional brand identity that conveys trust and expertise
• Complete digital presence from scratch (no existing website or branding)
• A trusted business partner who could deliver quickly and adapt to evolving needs
• High-quality output that fits within a startup budget
• Responsive support for a fast-moving new business












Client acquisition: Since the new website and brand identity launched, Valiba has doubled its client base, demonstrating the direct business impact of professional digital presence.
Florian reports that Valiba has successfully established itself as a recognisable brand in the region, a remarkable achievement for anewly founded company in a sector dominated by established players.
The responsive partnership model meant no notable project challenges or delays. Florian received the support he needed, when he needed it, allowing him to focus on building his business rather than managing vendors.
Client Feedback
"What I valued most was the speed of execution and the trusted advice. Primesites didn't just deliver what I asked for—they acted as a true business partner, helping me think through decisions and adapt quickly. This partnership was instrumental in helping Valiba become a recognisable brand in our region." — Florian Kolb, Founder, Valiba Treuhand




















